Let’s explore Bliss skincare. This brand has changed hands more than my cat has napped! It began in a New York City spa and has danced through the beauty industry like a tipsy flamingo.
The Evolving Ownership of Bliss
Bliss has had many parent companies. Marcia Kilgore started it in 1996. LVMH Moët Hennessy Louis Vuitton, Starwood Resorts, Steiner Leisure Limited, and L Catterton have all taken a turn. In 2023, AS Beauty added Bliss to its lineup, joining brands like Laura Geller Beauty and Julep Beauty. AS Beauty clearly loves to collect skincare brands!
AS Beauty’s buyout of Bliss indicates a push into skincare, moving beyond makeup. They recognized that addressing skin issues is crucial alongside covering them. Smart move, AS Beauty!
Brand Identity: American as Apple Pie
First things first: Bliss World is not a Korean brand. K-beauty trends have influenced many, but Bliss is proudly American. It is B Corp certified, meeting high standards for social and environmental performance. They focus on being planet-friendly and cruelty-free.
Bliss promotes skincare as self-care. This idea seems obvious now but was revolutionary in 1996. They aim to empower everyone to find happiness through self-care. It’s their way of saying, “Pampering yourself is essential.” Who can argue?
Product Spotlight: What Does Bliss Offer?
What’s the buzz about? Here’s a look at some popular Bliss products.
- Bliss Vitamin C Serum: This serum energizes your skin. It enhances brightness, improves elasticity, reduces dark spots, and protects collagen with Vitamin C. It’s a superhero in a bottle.
- Bliss Vitamin C Moisturizer: Users love this moisturizer, claiming it rivals expensive brands. It smells great, feels luxurious, and brightens skin. Some use it on their neck and chest, too.
- Bliss Skin Euphoria: This daily treatment hydrates, clarifies, and lifts skin. It’s like a Swiss Army knife for your facial needs, ensuring a smooth complexion.
- Bliss Drench & Quench Cream-to-Water Hydrator: An excellent night cream for winter. It makes skin feel like it just had a refreshing swim in cool water during those chilly months.
One product contains retinoids (vitamin A) at 1.20% – 1.80%. These potent actives stimulate collagen production, reduce wrinkles, and improve texture. They are strong, so start slowly and always wear sunscreen.
Many Bliss products include Sodium Hyaluronate and Aspalathus Linearis (Red Tea) Extract, known for hydration and antioxidants. It’s like giving your skin refreshing water with added protection.
Where Can You Find Bliss?
You can find Bliss products at Target, Ulta, and CVS. So whether you’re grocery shopping or picking up prescriptions, adding Bliss is easy. Convenience matters!
Bliss and Laura Geller: A Family Affair
AS Beauty owns both Bliss and Laura Geller Beauty. They focus on aging with confidence and authenticity. These brands recognize that mature skin has unique needs. They don’t sell the fountain of youth but offer products to help you look and feel great at any age.
Laura Geller Beauty complements Bliss’s mission by offering makeup for mature skin. Together, they are a powerful duo in the beauty world, proving that beauty is for everyone, not just the young.
Target: A Retail Rollercoaster
Bliss relaunched its entire line at Target for greater access. However, Target has faced some recent issues.
The company has had controversies regarding its Pride merchandise and diversity efforts, impacting sales. Some people have canceled Target due to these concerns. This has caused worries about Target’s future direction.
Lately, Target has closed underperforming stores due to theft and organized retail crime. Retail is tough now, even for established names like Target. Regardless of opinions, you can still find their products at: Bliss | South Florida Dermatology.
A Glimpse into General Skincare Knowledge
While Bliss is American, the Korean skincare influence is undeniable. K-beauty focuses on hydration, gentle exfoliation, and preventative care. Though Bliss isn’t Korean, it incorporates some principles.
The goal of “glass skin” – a poreless and dewy look – is popular. Achieving it requires thorough cleansing routines, hydrating toners, essences, and thick moisturizers. Sunscreen is essential too! Fake products are an unfortunate reality as K-beauty’s popularity rises.
The debate over whether American or Korean skincare is better is subjective. K-beauty often emphasizes hydration and gentler approaches, while American products may target specific concerns with stronger actives. It depends on personal skin needs.
General Skincare Tips and Using Bliss Skin Serum
To maximize your Bliss experience, follow these tips:
- Vitamin C Serum: Use it in the morning to guard against damage and brighten your skin.
- How to Use Bliss Skin Serum?: Apply to clean skin morning and night. Massage it in gently, avoiding the eye area.
Consistency matters in skincare. It’s not a quick fix but a long-term commitment.
Bliss skincare boasts a rich history and clear identity with diverse products that address various concerns. It stands out due to its accessibility and commitment to cruelty-free practices. As AS Beauty navigates the beauty landscape, Bliss empowers individuals to find happiness through self-care.
If you’re new to skincare or seasoned, Bliss has something for you. Treat yourself to a little bliss. Your skin—and sanity—will thank you!